When you’re 11 years old and you’re on Instagram, and every day—through every post you see—you’re being told, “This is what you have to look like. This is how many calories you should eat a day, or you won’t be pretty. And if you’re not pretty, you won’t be liked.”
So when a child is seeing that every day, what else are they supposed to think?
When she joined Instagram without our consent at just 11 years old, as she even stated on her public profile, she started receiving content featuring extremely anorexic and bulimic girls, along with posts promoting self-harm and eating disorders. Looking back at those posts, you can clearly see a shift—from very innocent content like Webkinz, memes, and silly kids’ stuff, into fitness content, and then gradually into eating disorder-related content.
It was being shown to me and told to me daily through hundreds of posts.
These products were explicitly designed not only to addict kids like Alexis, but also to evade the responsibility and ability of parents to control what their kids were doing. This is not an accident.
What Alexis is describing is something we’re seeing in hundreds and hundreds of families we’ve spoken to. There is nothing unique about this case—except for the fact that Alexis is here to talk about it.
Legally Edited and Fact-Checked by:
Matthew P. Bergman, Founding Attorney, SMVLC